The Internet Is Freaking Out Over This Hair-Lightening Wand

Amanda Montell
PHOTO:

Pravana

Alert: The process of going blonde is about to get a major technology upgrade. Hair colour brand Pravana has just announced its newest invention, and it is like nothing the hair colour world has seen yet. 

Meet the Pravana Blonde Wand, a straightener-esque hot tool that can allegedly lighten hair up to seven levels in just 10 seconds. By processing hair dye at unprecedented speeds, the wand greatly reduces damage caused by the colouring process. For women who want to go blonde without frying their strands, this is a revolution.

Here's how it works: First, a colourist applies Pravana's Pure Light Créme Lightener (a new product launching with the wand). Then, they put the highlights in foils as normal and run the wand over the foils. This significantly expedites the often long and damaging highlighting process.

Keep scrolling to learn more about the Pravana Blonde Wand (and how you can experience it for yourself)!

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