This Household Item Will Extend the Life of Your Favourite Perfume
Considering the fact that we've graduated from large plastic bottles of pink and purple body spray circa high school and to luxe (read: pricey) fragrances, prolonging the quality of said fragrances is imperative. And unfortunately, storing our perfume bottles incorrectly is actually hindering their ability to smell as intended (even if they're arranged on an Instagram-worthy tray).
What are these incorrect storing methods, you ask? According to Mark Knitowski, Senior Vice President of Product Development and Innovation for Victoria’s Secret Beauty, warm environments deplete the quality of your favourite scents. "The best way to keep your fragrance fresh and longer-lasting is to store it in a cool, unlit space, like a refrigerator. It can make the fragrance last up two years longer. Why? Because when fragrance is in heat and sunlight, it loses its intensity and impression due to heat's ability to evaporate the fragrance character. The more you store the fragrance this way, the better," he explains.
If placing your favourite bottle of Chanel No. 5 ($123) next to your leftovers freaks you out, another quick preservation trick is placing foil (yes, aluminum foil) around the bottle. Says Knitowski, "Cover with aluminum foil, and keep in a dark, cool place, like a cabinet or in a basement." It may not be an attractive way to store your product, but it's worth not diminishing the quality of your expensive eau de parfum.
What's your go-to fragrance? Tell us below!