Ouai Just Launched 3 Fragrances Inspired by Jen Atkin's Favourite Cities
Fragrances seem to be the beauty product most en vogue recently. First came Glossier's debut fragrance, which was formulated to smell like your significant other's favourite T-shirt. Next came Kim Kardashian West's three crystal-inspired gardenia perfumes. Then, we heard about a luxury perfume brand that released high-end fragrance made with narcotics like opium and absinthe. Now, even haircare brands are experimenting and designing scent, or at least one of our favourite brands is.
Today, Ouai, the haircare brand founded by celebrity hairstylist Jen Atkin (who styles the strands of celebs like KKW, Bella Hadid, and Chrissy Teigen), announced the launch of three new limited-edition fragrances.
Though the thought of a hair brand creating fragrances sounds kind of random at first, it's anything but. All of Ouai's products have light, fresh, and unique scents, whether that's the Rose Hair and Body Oil or The Wave Spray. The brand has channeled these scents that they've already cultivated into a set of three fragrances.
"A lot of what we do at OUAI involves a lot of crowd-sourcing to make the products that our followers & consumers want, actually come to life," Atkins said in a press release. "Having a large audience, has allowed us to listen to what women really want and getting their feedback on what products OUAI should come out with next. This has really helped us grow as a new company on the map. We received an unbelievable amount of DM’s from our followers asking us to create fragrances from our scents!”
The three scents are inspired by Atkin's favorite places—Los Angeles, Paris, and London. There's Melrose Place (or Ouai No. 5), Rue St. Honore (or Ouai No. 4), and Mercer St. (or Ouai No. 1). They're all floral and musky fragrances though different in unique ingredient combinations. Melrose Place is a "warm rose fragrance" with bergamot, lychee, and white musk. Rue St. Honore is very floral-based, with a composition of violet, gardenia, ylang-ylang, and white musk. Finally, Mercer St. is "sheer and airy," with notes of Italian lemon, Turkish rose, lily, and iris flowers.
All three fragrances aren't yet available in Aus, but we will keep you posted!
Opening Image: Ouai