What "Natural Beauty" Looks Like in Different Countries

Amanda Montell

Whether we realise it or not, the beauty standards set by the country we live in have a massive effect on our taste in trends. While strobing and shag haircuts are big in the U.S., we often forget that the same style might not be as popular in Brazil or South Korea. 

Here's one fascinating example: Last year, an experiment by UK group Superdrug Online Doctors had female graphic designers in 18 different countries Photoshop the same image of a woman into the "ideal" body type. Each result was alarmingly different (you can see all 18 photos here). The experiment allowed beauty consumers to look under the hood of the axiom "Beauty is in the eyes of the beholder." 

As experiments like this (and the internet at large) make international beauty more accessible, our fascinations increase. More and more, we're inspired to wonder: How does the rest of the world interpret different beauty trends? 

We've already explored the top trending haircuts in different countries. Next, we were curious about "natural beauty." So we did a little transcontinental research to find out how women in seven countries across the globe do their hair, makeup, and skin to achieve a look that says, "I woke up like this."

Keep scrolling to see natural beauty looks and products from seven countries around the world!

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