We Asked Former Sephora Employees Which Products Always Sell Out First
Sephora is the glossy, well-lit home of all things beauty—a colourful, organised collection of every eye shadow, moisturiser, and dry shampoo you've ever wanted. I can't even begin to figure out how many hours I've spent there, sifting carefully through each aisle in search of the next must-have formula.
While an afternoon of testing, applying, and searching sounds like heaven to me, it's understandable not everyone wants to while away an afternoon looking for products. So to help, I reached out to a few former employees to get the low-down on the offerings that always sell out first. That way, you can get a jump on scooping them up before anyone else does. Keep scrolling for the most sought-after products at Sephora (and what to buy if they're sold out).
Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($75)
"Anastasia Beverly Hills is a cult brand," one former employee notes." So when she launched a permanent palette, everyone went nuts. Plus the formula is smooth and easy to blend. The price point is reasonable for a high-end palette, and the colour combinations are great for different skin tones."
If it's Sold Out, Try This:
Kat Von D Everlasting Liquid Lipstick ($30)
"There is so much hype around Kat Von D's liquid lipsticks (especially in shades like Lolita, Lolita 2, and Vampira)," says another former employee. "Lolita is always sold out because it's that perfect wearable nude that anyone and everyone will love—it's universal."
If it's Sold out, Try This:
Make Up For Ever Smoothing Primer ($58)
"The concept behind Make Up For Ever's primers is so different than anything else on the market," a former employee mused. "They are meant to be layered and personalised to suit your skin type. It's especially helpful for combination skin, and clients find that really helpful; they love it. There's a formula for mattifying, smoothing, and hydrating. Plus, very little product is needed, and it performs so well. That's why it’s repurchased and sold out again and again."
If it's sold out, Try this:
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