How the Beauty Community is Showing Its Support for Orlando
When tragedy strikes in a place that feels at once a million miles away, yet so close to home, it's hard not to feel helpless. In light of Sunday's tragedies, where 49 people were killed in a LGBT Orlando nightclub, the country spent yesterday in a bewildered fog. Most of us aren't politicians or first responders, so we have to wonder, what can we do to affect real change?
In the 36 hours since, I have been immensely inspired by the beauty community's role in supporting the victims in Orlando and the LGBT community at large. Makeup artists and beauty brands may not have the political power or skills to make new laws and physically protect those in need, but their influence is motivating and very real. If you are a beauty lover who feels helpless in the aftermath of Sunday's events, look to these inspiring actions. Here are five ways the beauty community is using its power to spread love and impact in tragedy's wake.
A photo posted by Glossier. (@glossier) on
Big brands and influencers like Too Faced, Glossier, Lisa Eldridge, Manny Gutierrez, Teen Vogue, and scores of others have flooded our feeds with support for the victims in Orlando and solidarity with the LGBT community as a whole. Posting an image of alliance on social media is a small action, but it results in great influence.
Beauty influencers can often appear overly perfected online, but the beauty community has made it clear that sharing genuine, unfiltered support is their priority. This video from LGBT beauty guru Gigi Gorgeous went up just minutes after she woke up to the headlines yesterday morning. It was the first that many of her 2.3 million followers heard of the news.
I'm donating $20,000 right now and I urge ALL my friends, YouTubers, makeup artists and followers to support OUR COMMUNITY! #LGBTQ— Jeffree Star (@JeffreeStar) June 12, 2016
Makeup artist Jeffree Star announced yesterday that he donated $20,000 to Equality Florida's GoFundMe page, set up for the victims' families. Equality Florida will be working with the attorneys who helped distribute funds in the aftermath of the Aurora and Chattanooga tragedies to ensure that every cent raised reaches the correct hands. Star and many other beauty influencers have encouraged their millions of followers to give to the cause, no matter how small their donations. So far, over $2.3 million have been raised with the vast majority of donors giving less than $1000 each.
Hundreds of makeup artists have paid homage to the victims, using their craft to create something beautiful out of something senseless.
A photo posted by Sebastien (aka sebastienmua) (@sebastienmua) on
Donating blood, helping Orlando hospitals, championing the LGBT community, registering to vote and doing your part to elect the right people: These are the ways everyday people can create positive changes. In the past day, beauty influencers have used their giant platforms to remind us of that.
How are you showing your support for Orlando? Let us know in the comments below.