Why You Should Smell Like Lavender to Gain Peoples’ Trust
Remember that scene in Disney’s Aladdin, when Aladdin reaches out his hand towards Jasmine and asks, “Do you trust me?” And then, instead of yelling, “No, you creep!” and running far, far away, the princess actually gets onto the magical flying carpet with the strange man? As children, this may seem like perfectly acceptable behaviour. As adults? Not so much. But maybe Aladdin was just wearing lavender. Keep scrolling to see what we mean!
In the newly published study in Frontiers in Psychology, a group of researchers from the Netherlands, led by cognitive psychologist Lorenza Colzato, investigated whether or not interpersonal trust can be affected by environmental factors—in this case, smell. Participants in the study played the Trust Game, where one person (the trustor) gets money and has the option of keeping it, or giving any set amount to the other person (the trustee). If they choose to do so, their profits are tripled—but the trustee gets the final say on whether or not to share it with the original trustor. Talk about a mind game.
Without telling the participants, the researchers diffused lavender and peppermint essential oils into two of the rooms (one for each room), and left one room free of scent. The result? Participants in the lavender-scented room gave significantly more money to the trustee than those in the peppermint and non-scented rooms. Whoa. Thus, the researchers concluded that scent can definitely have an impact on trust, and lavender especially (which is known to be soothing and relaxing) induces a more trusting “inclusive cognitive-control” state.
Does this mean you should douse yourself in lavender before your job interview or before your big pitch? Probably not—but a light spritz won’t do any harm.
Keep scrolling to shop some of our favourite fragrances for women and men with lavender notes!