Kylie Jenner Went Platinum Overnight—Here's How Her Colourist Did It
When it comes to Kylie Jenner's beauty game, we've learned to expect the unexpected. She keeps us waiting with baited breath for her next dramatic hair transformation, whether that’s rainbow braids or fiery red strands. Her latest metamorphosis has her following in big sister Kim’s footsteps with a stunning platinum colour—and yes, that is her real hair this time.
Typically a dye job this dramatic would take days, if not weeks. So we were astonished to learn that Jenner coloured her hair platinum in a matter of hours. That's right: The beauty icon took her mane from jet black to icy blonde literally overnight, a process that can sabotage even the healthiest hair.
Except Jenner's mane is looking shinier than ever. It's all thanks to her celeb colourist Priscilla Vales, who just revealed exactly how this crazy hair transformation happened so fast without totally scorching Jenner's hair.
Keep scrolling to learn how the products and techniques Jenner's colourist used to bring her platinum blonde overnight!
Originally, Kylie didn’t actually mean to go platinum. She was aiming for the honey blonde color that she introduced last year. However, Vales says that as soon as the bleach hit her hair, it started lifting colour incredibly quickly. After the first wash, there were barely any broken strands or damage. How? The key was that Vales used Olaplex, a bond multiplier that reinforces and multiplies the bonds of your hair, so when chemicals like bleach come in contact with it, they can’t inflict the usual damage. Vales treated Jenner’s hair with Olaplex between each colour lift to keep its strength and integrity.
Olaplex Hair Perfector No 3 Repairing Treatment ($50)
Olaplex's professional bond multiplier is for in-salon use only. (Find a salon that carries it on the brand's website). Looking for something similar you can use at home? Try Redken's pH Bonder Post-Service Perfector, which similarly strengthens weak hair bonds and can be used weekly before shampoo. You can also snag a bottle of Olaplex No. 3 repairing treatment ($50) to use at home.
Redken Blonde Idol Custom Tone Violet Conditioner ($30)
Vales coupled Olaplex with a cool-hued Redken toner, and that was all it took to transform her from inky black to ice queen. To recreate the process, Vales also recommends using a low peroxide volume. If your colorist tries to use a level 40 volume, you might consider asking her to slow her roll. As Vales puts it, “It’ll work fast, but it will ruin your hair.”
As for the upkeep? “I left Kylie with an Olaplex mask, but we’re doing toners every two weeks to keep it nice and silver, because when you wash it, the blond gets faded and yellow.” Vales also knows the importance of a good shampoo and at-home hair masks. She likes Sachajuan Colour Save Shampoo ($33) and Ouai Treatment Mask ($22) for at-home maintenance.