Move Over, Lip Kit: Kylie Jenner's Next Phase of Makeup Is Here

Victoria Hoff

Brace yourselves, because Kylie Jenner has a makeup-related confession for you: While fans and beauty junkies alike have spent the past year clamouring for every new Kylie Lip Kit shade to hit the market, weathering every sellout and restock, Jenner has secretly been marketing her next makeup launch right in front of us. Look out, world: Kyshadow is here. (Pun game strong.)

"I've been using this palette every day for the past five or six months," she admits in the announcement video on her app. "Every Snapchat video, every Instagram… it's been this palette."

While there are undoubtedly other colour iterations of Kyshadow on the way, Jenner is referring specifically to The Bronze Palette, which contains nine very versatile, long-wearing brown hues. "It was so important for me to release this one first," she says. "All of the makeup artists who work with me know that I'm very specific about the colour brown." We can definitely relate—finding the perfect neutral can be a real struggle. 

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