Is Taping Back Your Face a Thing? Kylie Jenner Thinks So
It’s been a seriously big week for Kylie Jenner. With the launch of her eponymous Lip Kits and now the unveiling of an out-of-the-box shoot with Interview magazine, Jenner is the only name on our (Dolce K-clad) lips right now. Said shoot features King Kylie as a living doll in a series of snaps inspired by pop artist Allen Jones and...it’s pretty epic. Jenner's mannequin-like looks are startling for one thing. The budding beauty boss revealed on her Instagram account that the plastic features she sported in the shots came courtesy of an unusual beauty product: face tape.
A photo posted by King Kylie (@kyliejenner) on
Our interest peaked, we turned to editorial makeup artist Fern Madden, for the low-down on face tape and whether we need to get on board with contouring 2.0.
Keep scrolling to see the pics and for everything you need to know about face tape!
Face “tape” actually refers to a set of two stickers connected by a clear elasticated string. The stickers are applied to the area just under the cheekbones (or in front of the ears), with the string hidden underneath the hair. When the string is pulled back tightly, the effect smooths the jawline. In Madden’s words: “Face tape is a classically used—and newly revived—way of creating the look of a temporary ‘mini face-lift’. It’s typically used on mature actors and actresses in film on the red carpet, it helps create a more angular, taut look for the camera.”
So is face tape void unless you’re looking for a temporary tighten up? While it’s obviously not a day-to-day necessity, Madden says it’s not uncommon to play around with face tape to create an instant contour: “It’s increasingly used on younger women—especially those with rounder faces—to ensure a flawless and chiselled face.”
Our next question—can it actually be used in a believable way? Because while Jenner does look killer in her Interview shoot, she also looks like a mannequin. “While face tape is definitely not an everyday thing, when the right makeup is applied over the top the results can be very natural-looking,” says Madden. FYI, Madden says it’s likely that Jenner’s look was created by applying face tape to the jawline, cheekbones and temples to create a wide-eyed and angular look. Unless you’re looking for the same effect (NYE dress-up party perhaps?) we’d suggest sticking with one. “You could place it at the temples to create an almond eye shape—very flattering paired with a cat-eye—or under your cheekbones for a serious contour,” says Madden.
Not keen on taping back your features? Estee Lauder's genius New Dimension Expert Liquid Tape ($110) is a leave-on treatment that does much the same thing (albeit in a much more subtle way).
Click here to see the rest of the Interview shoot and tell us, would you ever try face tape?
Opening image: Instagram