Kylie Jenner's New Birthday Collection Is Her Biggest Launch Yet
Kylie Jenner's full of surprises lately. Proving that she's capable of producing more than just a successful line of lip products, last week, the beauty mogul launched an eye shadow palette (aptly named "Kyshadow") that fans predictably lost their minds over (it sold out in a minute, of course). But yesterday, Jenner pulled out another bag of tricks, gifting us an extensive new line of eye and lip products for her birthday. Behold: The Kylie Jenner Birthday Edition collection.
First up is a new makeup bag for storing all of your Kylie Cosmetics (if you're lucky enough to get your hands on them), or, you know, any other product you fancy.
Next, Jenner debuted her new Kyliner—the "first-ever"—meaning there's surely more kits to come. For this specific collection, you'll get the Dark Bronze offering, which Kylie says she wears with all of her makeup looks. The kit includes a colour pot, an eyeliner, and a small angled brush, perfect for executing Jenner's signature smoky bronze eye.
Take a look at the smoldering bronze kit in action.
Then Jenner brought out every Lip Kit aficionado's dream: a whole collection of mini matte lipsticks, including the shades Kandy, Exposed, Koko, Dolce, Kristen, and a new shade for her birthday, a deep maroon called Leo.
Also included in the collection is a shimmery gold gloss, Poppin. It's here that Jenner reveals that "everything in this collection is infused with real gold." As if being in possession of a Kylie Cosmetics item wasn't valuable enough, she's really upped the ante here.
Another gilded lip colour included in the collection is a liquid metal matte lippie, Lord (named for Scott, perhaps?).
Next, Kylie showed off what she's "most excited about out of [her] whole Birthday Edition collection": her crème shadows in Rose Gold and Gold. Jenner keeps referring to the gold pot interchangeably as "copper" and "gold," but either way, it's extremely pigmented and "stays on forever," she boasts.
As you can see, Rose Gold is equally as alluring, shimmery, and statement-making.
Finally, Jenner shares her "exclusive" Kylie Lip Kit shade in Leo, as seen previously in the mini matte collection.
Interestingly, the soon-to-be-19-year-old says she's actually taking a break from re-stocking the Kyshadows so she can put her entire focus on this new collection, which will only be available until her birthday, August 10. You don't need to purchase the entire collection at once, though—if you only want one or a few of the products, that's all well and good. You'll just need to act quickly, as even though Jenner assures she's been building inventory for a long time so that there will be "enough for everyone," we have a feeling they'll sell out just as quickly as her other products.
Feeling lucky? Kylie's Birthday Edition collection (priced fully at $259) is on sale at KylieCosmetics.com.
Will you be purchasing anything from Kylie's new launch? Tell us below!