Career Code: Kristie Streicher Will Give You Business Advice (and Perfect Brows)
In honour of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($23), we’re running an interview series featuring 17 questions (in honour of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the beauty industry.
It's no surprise that I'm an absolute brow maniac. I hold my two eye-framing, bushy strips of hair closer to my heart than most things (#truth). So, it couldn't have been more exciting, inspiring, fun—you name it—to interview Kristie Streicher about her process.
The self-made girl boss (she is the co-owner of Striiike, a beauty and creative space in Beverly Hills she shares with her sisters, Jenn and Ashley), trademarked the "Feathered Brow," which is a mixture of tapered feathering and Streicher’s delicate sculpting technique. The results? That ever-elusive lush brow that is full, natural, and downright exquisite. Streicher has a tonne of tricks up her sleeve, including her signature, hand-mixed blend of all-natural essential oils (lavender, tangerine, orange, and ylang ylang). It's a creation she has been keeping on hand for 15 years for hundreds of satisfied clients. You see, the secret is in the concoction—if you apply it pre-tweeze, the treatment is virtually painless.
See what I mean? Streicher knows her salt. And, if you go in and see her, she'll get to know your brows better than you do. Keep scrolling for some truly great insight from Kristie Streicher herself.
"As people progress in their career path, sometimes it's easy to lose sight of the original passion for one's craft. I think what people would find most surprising is that I still don't think of it as a job. I enjoy it as much now as a did when I was developing my career pathway. I, and my entire staff, still have fun every day doing what we love."
"I love seeing what designers and artist create on the runway, but more than anything it's people watching while walking the streets of different cities. I was just recently in Korea and the girls definitely have a unique style of their own that I truly admired. Also, here in L.A., my sisters and even our clients keep me current and inspired."
"I really had to think about this one because I truly believe that everything happens for a reason at the time it is supposed to. I tend to overthink things, so learning to trust my instincts and listening to my gut is something I have learned (and is a constant struggle for me), but I'm working on it!"
"Thanks to the healthy and convenient recipe delivery service Purple Carrot, I cook dinner at least twice a week, so I try to bring leftovers for lunch. When I can’t, we use Postmates Pop which delivers in minutes from all of our favourite places: Cafe Gratitude, Clementine, Gracias Madre, Kreation, and even Coolhaus Shop.
"For entry-level employees, the most common mistake is expecting professional respect without putting in the necessary time to earn it. For my peers, it's expecting return business based only on previous business (forgetting you always have to earn return business in this very competitive environment)."
"@jr is my current favourite. This artist’s true identity is actually a mystery, but this dude hangs out of helicopters and dangles off cranes, all the while transforming public locations into challenging and interesting pieces of art. His art is sometimes serious, but with a sense of fun, and the 'behind-the-scenes' making of it is nearly just as inspiring. @jengotch, the founder and CCO of @shopbando. She is honest, light-hearted, fun, witty, and colourful—and the brand reflects just that. @amysedaris: She’s hilarious and weird. @natgeo for the best nature photos ever, and @losthairdressers for the brilliant and inspiring editorials with amazing hair!"
"Coffee first, then Pilates! I can’t function without coffee, and because I stand all day and use my hands, pilates prepares my body in a gentle but effective way to handle the body mechanics required. After work, I like to meet up with friends at happy hour. Or go home and cook a meal in my kitchen and catch each other up on our day over dinner with my fiancé."
"The ability to educate and provide a customised Feathered Brow service to people all over the world—all you need is an email address. We call it a 'virtual appointment.' The following description will soon be available on my website, along with custom Kristie Streicher eyebrow grooming kits: 'A Virtual Appointment is a remote appointment with Kristie Streicher, wherein she will critically evaluate photos emailed to her and specifically recommend what action to take to achieve the Feathered Brow. Photos will be sent back to clients with detailed instructions for tweezing and specific product use. Consult details will be explicit, down to individual hairs. Prior to accepting Virtual Appointments, Kristie insists on 8 weeks of natural brow outgrowth. This means absolutely no tweezing, waxing, threading, or trimming of any kind during that time.'"
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Want more career advice? Emily Weiss, the founder and CEO of Glossier, has so many great tips.