Career Code: A Day in the Life of Dior Beauty's PR Guru

Victoria Hoff

In honour of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($16), we’re kicking off an interview series featuring 17 questions (in honour of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the beauty industry.

When Dior Beauty has a big announcement to make—say, that Bella Hadid is its latest spokesmodel—it's safe to assume that Kim Meyer is the woman drafting the words. As the beauty label's PR director, it's Meyer's job to oversee every aspect of the brand that we see. If a celeb wears a Dior-centric makeup look on the red carpet, it's Meyer who ensures that the word gets out to the right outlets, and in turn, fans across the globe. New ad campaign or product launch? Just another (busy) day at the office.

So, no, being a beauty PR boss isn't exactly all parties and glamour. Constantly making sure that Dior Beauty is on everyone's radar often requires long hours, staying one step ahead of the news cycle, and a tonne of travel, among other demands. So how does Meyer stay on top of it all?  Keep reading to find out.

Purchase your copy of The Career Code today:

The Career Code ($16)

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