8 Beauty Secrets Italian Women Know (but You Don't)
Italiana in fondo means "Italian at heart," and since I was a kid, that's how I've always felt. We Americans tend to value work over play, so I've always been fascinated by the thirst for beauty and passion that's pervaded Italian culture for so many centuries. From the stunning architecture of their ancient duomi to their colourful gelato flavours to their exuberant flair with fashion, Italians' love for beautiful things and experiences seems to be in their DNA. That, and a love of carbs. No wonder I've always wanted to be Italian.
But as far as international skincare, makeup, and hair care habits go, France and South Korea often steal the show. As a full-fledged Italophile, I thought it was high time we look into the secret wonders of Italian women's beauty routines. To do this, I got in touch with Italian model Mitzi Peirone of MSA Models, who moved to the U.S. from Italy five years ago. Peirone gladly revealed her best beauty secrets from back home, all of which are utterly fascinating.
"I think that overall the greatest difference between American and Italian beauty is that American women might go for what makes them look good, but Italian women go for what makes them feel good," says Peirone.
Want the feel-good beauty routine of an Italian girl? Keep scrolling for eight skin, makeup, and hair secrets straight from Italy!
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It's not just a delicious topping for your pizza. Olive oil is truly at the center of Italian life and packs a ton of beauty benefits like anti-aging Vitamin E and hydrating squalene. Sophia Loren was known for slathering olive oil all over her skin. Peirone says she remembers her mother putting olive oil on the ends of her hair after a long, hot bath to maintain a healthy shine. ("I learned pretty much everything I know about beauty from my mom, Maria," she tells me.) Olive oil also has incredible curative properties. Peirone says she even uses it to cure pink eye.
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Italian women value smooth, touchable skin and dedicate the majority of their beauty routine to moisturizing. That means using "heavier, richer moisturisers than Americans use," says Perione. They also make a daily ritual of massaging their skin from head to toe with body butters for hydrating and relaxation. "Your feet especially," says Peirone. "'Coccolati!'" she tells us, "which basically means 'Treat yo self!'"
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While South Koreans tend to avoid the sun at all costs, Italian women embrace it. "Wrinkles are gonna get you eventually either way, so you might as well enjoy the sun," says Peirone. "Real sun, though. No tanning beds." Italians also value protecting their skin as much as possible, though. "Wear lots of yummy sunscreen, no [tanning] accelerators," says Peirone.
Italian women love incorporating colour into their beauty looks, whether that's a signature red nail polish or bright pink lip. But the key with color is restraint. "We're all about less make up—way less," says Peirone. Aside from that one signature pop of pigment, Peirone says it's the Italian way to "let your skin breathe."
The Italian approach to food is so much more relaxed. Italian women truly allow themselves to eat whatever they want—focaccia, pasta, gelato, wine. The difference is that the foods Italian women crave are simple and whole. "Less dressing, sauces, and toppings," says Peirone. And importantly, their portions are much smaller than we're used to. When there's no such thing as restrictive dieting, there's no need to binge and then feel guilty about it. This approach benefits Italian women's physical and mental health.
Before dousing themselves in body butter, Italian women look to their kitchens to concoct the world's best exfoliator. "Use coffee grinds mixed with coconut oil for a body scrub, especially on the thighs and glutes," says Peirone. The coffee tightens skin while sloughing off dead cells, and the coconut oil works to moisturise. Many Italian women swear this helps with cellulite and stretch marks as well.
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Great news: One of Peirone's top Italian beauty tips is to indulge in dark chocolate. "Endorphins," she reminds us. Eating a piece of dark chocolate instantly increases the levels of endorphins and seratonin in your brain. "A happy face is always more attractive," she says.
Want more international beauty secrets? Check out six fascinating skincare tips from Icelandic women.