Jen Atkin's New Hair "Foam" Takes Dry Shampoo to the Next Level

Amanda Montell
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Imaxtree

One of the most common questions we hear from Byrdie readers is how they can get away with going more than a day or two without washing their hair. While some consider dry shampoo as essential to their survival as air and water (guilty!), it doesn't work for everyone's hair type. That means some of us are forced to shampoo up to seven times week, which can be ridiculously time-consuming, not to mention drying for your hair and scalp.

But whether you're a dry shampoo connoisseur or still looking for one that works, we guarantee this new product launch will intrigue you. It comes from Ouai, the cool-girl haircare brand that premiered last year from superstylist Jen Atkin (whose celebrity client list includes Kendall Jenner, Hailey Baldwin, and Chrissy Teigen, among others).

The innovative product is a dry shampoo "foam," which works to thoroughly cleanse your scalp and hair without your having to get in the shower. Though a few dry shampoo foams are available at the drugstore already, this is haircare's first luxury take (and it promises to deliver the best results yet).

Curious? Keep scrolling to get the details on Ouai's miraculous new Dry Shampoo Foam!

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