Why Sheer Makeup is the New Contouring, According to Jess Hart
We're feeling a definite change in the air, but it's not spring we're talking about. Slowly but surely, women have begun to downgrade their makeup from "Instagram contour-level" to something altogether more subtle. Some will tell you this shift has been a long time coming. That even though Kim Kardashian-esque contouring is still very much a thing in some circles, an eventual return to natural beauty was bound to happen. (In fact, pro makeup artists have been begging us to ease up on heavy duty sculpting for months.) Intrigued by this about-face, we checked in with model and unofficial natural beauty ambassador Jess Hart for her thoughts on the resurgence of sheer makeup.
Thought Hart asserts sheer makeup is less of a trend and more of a classic beauty look, there’s one thing she’s adamant about—no matter who you are, less is always more. "It suits anyone and everyone—you just have to be open about not concealing your look," she tells us. Hart is a long-time leader in the no-makeup makeup space, and has always supported embracing one’s individual natural beauty not covering it up with tricky makeup. The model's own makeup brand Luma is responsible for some of the most user-friendly and natural-looking bronzers and highlighters on market. Interestingly her products are designed to be layered which enables the customer to customise their coverage. In a world where pigment-rich products are held up as the best of the best, Hart tells us there are actually benefits in going the opposite route: "If products have intense pigments it usually means they also contain harsh chemicals in order to give them those particular colours." On the contrary, naturally derived colours tend to be a little less full-on. A perfect example is Luma’s Sheer Lipstick ($20) in Sheer Red—the translucent ruby hue comes courtesy of pomegranate oil.
Being into sheer makeup doesn't mean defining and highlighting is completely out, it's more about taking a "less is more" approach. Hart tells us her go-to sculpting technique is both subtle and easy to achieve: "If I'm going out to an event, I usually apply a touch of bronzer just under my cheekbones, around my temples and forehead, and along the bridge of my nose. Then, I apply my Illuminating Highlighter ($25) in Natural Pearl on the tops of my cheekbones and just under the brow bone—this technique opens and lifts my eyes." According to Hart all you need is the aforementioned technique, a good blending brush and sculpting products that match your skin tone.
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