The Face Serum Hack Every Woman Should Know
Before you stock up on new winter skincare (although, may we suggest the internet's favourite drugstore face scrubs as a starter?), let's talk about making the most of what you already own. According to every expert I've ever spoken to, many women unintentionally downgrade the effectiveness of their serums via one common mistake. I'm not talking about holding onto serums for so long their formulas degrade (although that is also a thing), but simply applying them to dry skin. Yep, really. You see, when skin is still damp from toner, mist, or essence, it's better able to absorb whatever you put on afterwards. Conversely, when it's dry, you don't get maximum penetration of the all important ingredients. This equates to a massive waste of money, because serums—they usually don't come cheap.
Interestingly, skin dampness increases absorption and penetration for moisturisers and facial oils, too. According to aesthetician Renée Rouleau, applying skincare this way is especially important at this time of year as our complexions are more prone to dehydration. Rouleau recommends applying everything, from toner and serum, to moisturiser and facial oil, within 60 seconds of cleansing to prevent as much moisture from escaping as possible. Her top tip? Apply everything in your steamy bathroom after you shower: "In the case of a hot, steamy room, the evaporation still occurs but will be slowed down slightly, so it can give you a little extra time to apply your product without worrying about dehydration." The more you know, right?
If you are in the market for a new serum, keep scrolling to shop three of our winter favourites.
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II ($100)