This New Luxury Brand Is the Perfect Mash-up of Australian and French Beauty
Mini Beauty Lesson: Since the end of the 18th century, Grasse (located on the French Riviera) has largely been considered the perfume capital of the world. Although the modern fragrance industry has developed elsewhere in recent times (most notably in the UAE), French perfume is still considered the gold standard worldwide. If you ask a French perfumer, they will tell you there is a reason for this. The French have long considered the creation of scent a science, with extensive knowledge and expertise, and time-honoured artisanal practices favoured above all else. There's a storied history that comes with French fragrance—just think of the origin of Chanel's iconic No.5...
That said, for all its incredible heritage, the French perfume industry can get…a little stuck in its ways. Which is why when Dimitri Weber set out to create his own luxury perfume brand, he chose a French-Australian company to help bring his vision to life. Part lush Australiana, part fine French fragrance, Goldfield & Banks is the perfect mash-up of the traditional and the exotic. The range, made up of four unisex scents, was inspired by the botanical beauty and history of Weber’s adopted home—Australia. (Take another look at the name and you'll spot an homage to botanist and naturalist Sir Joseph Banks.)
Take a peek below.
A Belgian-French native, Weber has decades-worth of experience with all things luxury fragrance, having previously worked for prestige houses like Bulgari, Guerlain and YSL. Spotting a gap in the market, the fragrance designer wanted to be the first to highlight the Australian essences and oils so highly prized by the international fragrance community (and so looked over by us.)
One sniff of each scent will tell you these ought to be on your Christmas wish list. All four are refined and beautiful—the result of blending a local star ingredient with botanicals from all over the world. (My personal favourite is Desert Rosewood, a spicy blend built around rare Australian buddha wood.) Everything from the colour of the juices to the rugged label edging (inspired by banksia leaves) has been carefully considered, resulting in a brand that truly embodies modern luxury. Even better, everything but the French glass bottles are made in Australia. Feeling patriotic? We sure are.