The Subscription-Only Brand I Discovered on Rosie Huntington-Whiteley's Snapchat
Let's skip the part where I pretend my obsession with Rosie Huntington-Whiteley's Snapchat causes me embarrassment. On the contrary, nothing brings me more joy than seeing her account pop up in my feed, accompanied by that cute rose emoji. Fact: I frequently text screenshots of the model's makeup tutorials to What What Wear Australia's social media editor Anna. More often than not she replies: "Right?!" (Clearly, we're both in deep.) I've picked up many a product recommendation from creeping RHW's account—the beauty fun and discovery (even for a battle-worn beauty editor like me) never ends. Which brings me to a special brand I happened upon during one of my regular Rosie stalks. Introducing: Cult of Tree House.
Never heard of it? Neither had I. But knowing my personal beauty muse was all about this plant-, tree- and earth-based skincare line was enough to sending me scrambling to Google. There I uncovered an Instagram account and minimalist website but nothing more. There was no online store to browse, not even a list of products. Interest officially piqued, I immediately emailed the brand and waited to hear back. When I did, it was from co-creator Amelia Rynkowska, who told me the brand was founded in a treehouse in Laurel Canyon, California, by herself and bestie Florence Raymond. Cute.
The products are hand-blended both in Cali and the UK (where both girls are originally from), using 100 per cent botanical ingredients sourced from small distilleries as well as their own wildcrafted infusions. The brand is all about less-is-more, which is why they've decided to sell via a 2016 take on mail-order. "Currently our products are only available by request and we sell small batch as and when they are ready," says Rynkowska. (To "join the cult" head over to the website to subscribe or follow @cultoftreehouse for updates.)
As mentioned above, everything is crafted in small batches, which allows high potency ingredients (like radish root filtrate, aspen bark and colloidal silver) used in the formulas to stay potent. (Particularly important as everything is free from synthetic preservatives.) Each product is also "charged" with a gemstone essence or stone. Even the logo and branding follow this authentic feel. They were created via an old-school process called lumen printing where the sun is used to expose images (in this case local flowers and plants), onto expired photographic paper. Obsessed yet?
Keep scrolling to see the brand's hero products in all their glory.
From left to right.
Campfire Glow Radiance Serum ($108)
A face, body and hair elixir containing a cocktail of forest amber, pine cone, vetiver, red cedar, tobacco flower blossom, petitgrain and gold mica in an organic cold pressed oil blend. It's even been charged with a citrine crystal to enhance self-esteem and reduce inflammation in the body. Be sure to shake well before you mist for an even dispersion of glimmer.
Cult Face Miracle Mist ($74)
A unisex moisturising and toning spritz made with aloe vera, jasmine flower, witch hazel, colloidal silver, forest amber, geranium, cactus flower, cypress and frankincense, this one is infused with the healing properties of clear quartz. (FYI, clear quartz is known for its ability to promote clarity of thought, calmness and emotional balance.) The scent reminds me a little of sweet liquorice tea—delicious.
Tree Healer Balancing Perfume Oil ($79)
Think natural perfume can't be as complex as the traditional kind? Wrong. This one contains activated charcoal, lava salt and petrified wood essence, as well as a blend of 14 tree oils (feat. palo santo, pink pepper corn, red cedar). I can't stop applying it—just ask my deskmate.