Did Gucci and Ariana Grande Just Start a New Hair Trend?

Adrianna Barrionuevo

Cue the '90s nostalgia—crimped hair is having a moment right now. Yes, you read that correctly, and you can thank Ariana Grande and Gucci for the comeback. The wavy hairstyle was a favourite of celebs way back when, including Britney Spears and Christina Aguilera, and in recent seasons, it's been seen on the runways of major designers like Maison Margiela and Stella McCartney. Before you write off the kitschy look, you have to see how Gucci and Ariana Grande made a case for the zigzag hair pattern.

At Gucci's A/W 16 show, models sported crimped locks on the lengths of their hair, keeping the roots smooth and accessorising with a headband to balance the voluminous hair. The look was a little bit boho, a little bit edgy, and 100% bold. Meanwhile, Grande has been embracing the trend by crimping just one section of her signature ponytail, alternating between crimps and smoothness. Both looks are modern takes on a not-so-favoured throwback hair style, and they will give your beauty looks a cool-girl update.

Check out how Grande and the models at Gucci brought back crimped hair this season below, and keep scrolling to shop the perfect hair-crimping tool.

Will you be embracing the crimped-hair trend this season? Tell us in the comments.

Opening Image: Angela Weiss/Getty Images

Explore: Gucci, Ariana Grande

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