Did Chloe Morello Just Resurrect This Once Popular Beauty Trend?
In the world of beauty YouTube tutorials, Chloe Morello needs no introduction. The vlogger is widely known for both her inspiring makeup videos and cheeky sense of humour, and she has the follower count to prove it. Her fans are passionate, and her influence is indisputable—she's often the reason behind mass product sell outs. (FYI, her recent collaboration with Ciaté London flew off shelves faster than you can say "limited edition".) No surprises then, that when Morello recently announced she had been working away for the better part of a year on a contouring palette with mega beauty brand Revlon, her followers got REALLY excited. "Please tell me this will be released in the U.S.!!" said one. (Sorry @ddeezy, it'll only be stocked in Australia and N.Z.) "We are actually bolting to Priceline that morning for this," said another. But it was @madeupkiwi that touched on the reason why Revlon engaged Morello to help create the palette in the first place: "The palette looks beautiful...maybe I will finally learn to contour."
Take a closer look.
At the Revlon x Chloe Morello launch event last week, the YouTuber told us she was surprised to learn the percentage of women who contour regularly is low. (It's much less than what the popularity of contouring how-to videos would have you believe.) Turns out that while this once crazy-popular trend appears to have been replaced by easier sculpting techniques like strobing, women are still very interested in contouring—they're just not confident they can do it themselves. Now with a mission in mind (making the entire contouring process as simple and goof-proof as possible) Morello embraced the development process, testing prototype after prototype and sending back her criticisms. The vlogger stressed that it was important to her the final product had a specific "buttery" texture (a key factor in easy blendability), which took a lot of back and forth to achieve. Morello only signed off on the formula once it was refined to the point she felt it was the best on the market.
So, is it any good? Truthfully, yes. The powders are indeed "buttery". They're so soft and creamy, I have a hard time imagining how anyone could end up with unblended contour marks when using them. The colour selection is on point too. Each palette comes with both a bronzer and sculpting shade (because they're not always the same thing), as well as a glimmery highlight and colour-correcting banana powder. Unlike other contouring palettes with 6+ shades, you won't be wasting money on powders you'll never use—this kit is everything you want, nothing you don't. To make application easy the packaging features a mini-diagram, although we suspect Morello will drop a tutorial video closer to the product's launch date. Best of all, the contouring palette comes in two options, Light/Medium and Medium/Deep, to better suit a range of skin tones. AND, it'll only set you back $25. We're convinced Morello's influence will inspire a drugstore stampede so best mark your diary with the date this beauty goes on sale—October 27.