Meet the Underground Australian Beauty Brand Going to the Oscars
Heard of the Academy Awards gifting suite? It’s a sort of magical wonderland in which celebrities are presented with swag-like beauty products, tech devices, trips and pampering, all in the name of getting red carpet ready. The kind of exposure participating brands receive is huge (the impact of organic celebrity endorsement is worth literally millions), and can be truly game-changing.
According to The Huffington Post Australia, there’s a local brand about to join the ranks. Meet: C Lab & Co’s Coffee Scrub ($25). Made from completely natural ingredients, it’s essentially just ground coffee blended with citrus and almond oils: "The method in which the coffee is processed means that the coffee bean can still retain its natural oils and the benefit of caffeine on the skin itself—which is to temporarily reduce the appearance of cellulite and scars."
Tijana Desancic from Core Metrics (the creators of C Lab & Co), told The Huffington Post Australia that when first approached, she thought she was being Punked: "I received an email from a company called Celebrity Connected to say they had seen the product on social media and were interested to get in touch in a hope we would like to participate in the upcoming event. I ignored this thinking it was spam! They emailed me again a few weeks later and then eventually called. I was so shocked (and embarrassed) when we finally spoke to realise they were not kidding." Gotta love that Australian humility.
Opening image: C Lab & Co