Your Most Prized Gel Eyeliner Is Everyone Else's Favourite Too
For true eyeliner fans (anyone who won't leave the house sans their signature cat-eye), a holy grail product can be hard to find. Whether you're into liquid, pencil, gel, cake or cream, you'll want an opaque black formula that dries quickly, and doesn't ever budge or crease. Enter: Bobbi Brown's Long-Wear Gel Eyeliner. Possibly the only liner I've spotted in every makeup artists' kit I've ever worked with, it has zillions of fans. A little slow on the uptake maybe (the product was launched over twenty years ago), the internet has just named this top-selling eye-enhancer as the very best of its kind. While we can't say we're surprised that our most prized gel eyeliner is everyone else's favourite too, we are glad it's become a permanent fixture in so many makeup bags.
Keep scrolling to shop the #1 eyeliner on the internet.
Bobbi Brown Long-Wear Gel Eyeliner in Black Ink ($39)
Our favourite user review of this cult product comes from Mecca customer HANNAH W who writes: "I have a lot of trouble with eyeliners as my lids get oily and everything always smudges so I end up looking like a panda... BUT this is my holy grail eyeliner! It has amazing staying power and I haven't ever seen it smudge on me, which is a miracle." Not into gel eyeliner? To discover 9 other best-selling formulas (including cult French brand Chantecaille's sustainably-made liner pencil and brush duo), head over to Rank & Style for more.