The One Drugstore Product Every Makeup Artist Buys
With access to the most gorgeous and famous faces on the planet, it’s no wonder makeup artists know a thing or two about buying the right product. It’s natural to assume they only use the most expensive offerings on the market, but contrary to popular belief, sought-after makeup artists always keep a few drugstore formulas on hand at all times, because it doesn’t have to be expensive to be effective.
With that in mind, we thought it necessary to make like a makeup artist and purchase the wallet-friendly brands they always keep in their kits. We tracked down a couple of our favourites and asked them for the lowdown on an inexpensive product haul. Astoundingly, every single one mentioned L’Oréal Voluminous Original Mascara, citing its volume-building and thickening properties as absolutely magnificent. Unfortunately this particular drugstore mascara isn't available in Australia, but take it from us—the brand's Volume Million Lashes ($25) variant is just as good.
Keep scrolling for more makeup artist favourites found at your local drugstore (and the reasons they love ’em).
Avène Thermal Spring Water ($13)
“It’s amazing for those who have eczema or skin irritations. It’s great to spray on throughout the day to freshen makeup, and it keeps skin hydrated. I love dampening my Beautyblender with this and applying makeup,” celebrity makeup artist and Violet Grey brand ambassador Kira Nasrat says.
“Burt’s Bees Tinted Lip Balm is great because you can get a hint of colour while keeping lips moisturised. It’s perfect all year,” says Nasrat.
Maybelline Eye Studio Color Tattoo Eye Shadow ($12)
“This shadow can be used as a base, neutral tone, or as a nice pop of colour. It blends well with other products and doesn’t crease or fade. My favourite colour is ‘Bad to the Bronze.’ This is a must-have in my kit as well as my own makeup bag!” says Spyksma.
L’Oréal Paris Infallible Gel Lacquer Liner 24 Hour ($25)
“This is always in my kit! For those who want a lacquered finish, L’Oréal gel liners are the way to go. You can use these to create a smoky effect by defusing it close to the lash line. Plus, the staying power is great—it doesn’t crease or migrate all over the eye area,” Nasrat said.
To get even more out of your favourite products, we rounded up eight beauty products that work better together.