This $27 Concealer Is Selling Out on Amazon (and You've Never Heard of It)
Meagan Forbes/Urban Outfitters
Finding a concealer that provides stellar coverage, doesn't crease, stays put all day, and, at the same time, looks like your natural skin is a surprisingly tall order. To find that product for $27 or less is a near impossibility. But according to a new report from Fashionista, the 11 best-selling concealers on Amazon—products that the retailer's choosy reviewers say are 100% worth buying—are all $27 or less.
The list contains some tried-and-true drugstore favourites, like Nyx's HD Concealer and Maybelline New York's Instant Age Rewind ($19), which every beauty editor and blogger has talked about ever since they launched.
The most interesting part about this list of best sellers, however, was the concealers you never hear about, including one full-coverage cover-up that we had literally never seen before but has over 150 five-star reviews. Curious to learn about this under-the-radar gem? Keep scrolling to shop the best-selling Amazon concealers you've definitely never tried.
Amazon's Best Little-Known Concealers:
Boo-Boo Cover-Up Concealer ($27)
This fascinating "Boo-Boo Cover-Up" made Amazon's list of best sellers, and though we've never tried the product before, those who have are obsessed. "I can't believe I have not reviewed this," one reviewer wrote. "I have very oily, acne-prone, sensitive skin with large pores and some scarring. … Every concealer and foundation I have ever tried has broken me out immediately or clogged my pores. … Not this! It's my Holy Grail."
Other fans swear the product covers rosacea, acne, scarring, and other hard-to-cover skin concerns better than anything else they've tried. Better yet? The product is only $27, and according to readers, a little goes a long way, so the product ends up lasting for months.
Keep scrolling for a couple other lesser-known concealers that made Amazon's best-seller list!
L.A. Girl Pro Conceal HD Concealer ($11)
L.A. Girl always seems to slip under our radar, but this $11 concealer is an Amazon favourite. According to reviewers, the formula is incredibly smooth, the application "couldn't be easier," and overall, it works just as well to cover under-eye darkness as products 10 times the price.
E.l.f. Cover Everything Concealer ($6)
E.l.f. isn't exactly an under-the-radar brand, but somehow this highly rated colour-correcting concealer never gets the spotlight. For just $6, reviewers say you get incredible coverage and an ultra-blendable texture. "Thank you for making a very affordable solution for my under eye purple issues," one user wrote.
What's your favourite under-$27 concealer? Tell us in the comments below!