6 Makeup Products You Should Definitely Ditch by Age 30
Turning thirty brings with it a lot of good stuff. As someone who recently left my twenties behind (RIP), I can confirm that what people say about feeling more at ease with yourself is completely true. Beauty-wise this translates into owning items that work for you as an individual, and leaving anything you don't love in the dust. Own 13 red lipsticks but only ever wear nude? Relegate those bullets to the past, or re-gift them to a red lipped pal. (Taylor Swift?) To be clear this isn't one of those articles that espouses judgemental advice on what is appropriate for women in their thirties. Want to wear glittery liner but think you're too old? Eff that. You do you, sister. My POV is that every beauty item you own should build you up, not knock you down (or make you feel less than). Ready? Keep reading for the makeup products you should ditch by age 30.
Hourglass Modernist Eyeshadow Palette in Colour Field ($87)
We know it hurts to acknowledge you've spent a fair whack of money on a product that doesn't work for you, but it's a necessarily evil. Live and learn, right? Nowhere does this seem to happen more than with eyeshadow palettes. There's just something about a shiny, colourful compact that's able to draw even the most practical of us in. Thankfully, loads of brands make versions packed with wearable shades. (Looking at you, Urban Decay.) Bin the palettes that cause you grief to look at, and invest in a practical compact full of neutrals you'll actually use instead. (Unless of course, you're all about a neon green smoky eye, in which case have at it.)
Tom Ford Matte Lip Color in First Time ($75)
(Or anything else that doesn’t give you an A+ confidence boost when you put it on.) Life is too short for bad lipstick—especially when there are thousands of options, a giant handful of which are bound to look amazing on you. If in doubt, look for shades with blue undertones to make your teeth look extra pearly. Also ditch any matte formula that sucks the life out of your lips. It’s 2016. You don’t need to sacrifice the condition of your lips for a lipstick.
Rae Morris Radiance Brush ($110)
What's worse than a foundation brush that leaves streaks of product on your skin? One that also sheds fibres. Make 30 your year of flawless makeup and invest in good quality tools like the Radiance brush from Rae Morris above. It's softer than a kitten's ear and blends like an absolute dream. (Not into brushes? Here's how to apply makeup with your fingers.)
Chantecaille Just Skin ($108)
This one's pretty self-explanatory. If you're not completely sure the formula you're currently wearing is ideal for you, take yourself off to a beauty counter and get shade-matched. It's one of the best things you'll ever do in terms of making your complexion look amazing. I’m also going to go out on a limb and say that 30 is a good time to reassess your level of coverage. Are you wearing full coverage formulas because that’s what you like or because that's what you’ve become used to? Skin looks best when it actually looks like skin (not a mask), so consider switching your go-to for a lighter base and adding concealer only where needed. However, if you'd like even more coverage, shop this editor-approved list.)
Ardency Inn Modster Smooth Ride Supercharged Eyeliner in Black ($29)
How much time do you reckon you've spent cleaning up smudgy eyeliner over the years? Loads, we're guessing. (Probably more than you've spent applying it to begin with.) Find yourself a waterproof formula that doesn't require touching up and you'll have found your new makeup bag MVP. While you’re at it, bin any liners that pull on your eye as you apply them—constant dragging of the skin can cause wrinkles and ain't nobody got time for that.
Juliette Has A Gun Anyway ($199)
Whether you bought it for yourself or were gifted a special (and spendy) fragrance, if you don't wear it, it's not worth having. Blame in on Kondo, but we're fans of only keeping objects which bring you joy. Bottles can be given to friends and family to enjoy or even repurposed as room sprays. (Don't tell me you won't feel fancy when your guests discover a beautiful bottle of Diptyque in your bathroom.) Go here for tips on finding a go-to scent, or here for a how-to on making a fragrance yourself.