ASOS Will Launch Its Own Makeup Line, and Every Product Is Less Than $30
In today's beauty world, words like "representation" and "diversity" are discussed, but rarely demonstrated. Overall, the majority of big brand makeup and skincare ads depict young caucasian women, which is obviously quite narrow and exclusive. And make no mistake, the lack of inclusiveness has real-world effects. Focusing only on the white, young, and female subconsciously sends a false message to society about "ideal" beauty standards. (Not that anyone needs proof of this, but just look at how many brands lack makeup shades that are complementary to dark and very fair skin tones).
H&M was the latest brand to challenge these unfair and inaccurate standards with a diverse new beauty campaign. That is, until now. According to Glamour, ASOS, the online British retailer, has just rebranded its entire beauty section and launched new makeup products that are truly meant for anyone and everyone. Keep scrolling to see the amazing new campaign photos (and get majorly inspired along the way)!
The best part? ASOS is launching a new makeup collection of its own. Just like Sephora sells myriad different brands but produces its own Sephora Collection products, ASOS is releasing namesake liners, mascara, and lipsticks, among other things. These new products will become available on the ASOS website on September 25. Oh, and they're all priced $25 or less.
But don't worry, the store will still stock the same brands it does now. Whether big brand or indie, luxury price or drugstore, a variety of products will still be available. (We're thankful, as ASOS is one of the only places we can purchase our beloved The Ordinary Organic Cold-Pressed Rose Hip Seed Oil, $20).
ASOS has even unveiled a new Instagram ahead of the launch, aptly called ASOS Face + Body. Here, it showcases products, trends, and unique makeup looks that are sure to get your creative juices flowing.
Head over to Glamour to see more of these stunning photos. Then, check out the best products to buy during Ulta's 21 Days of Beauty Sale.